Caffeine Can Be Harmful To Your Local Businesses Health
Local businesses that use the internet to drive customers need to take a look at the new Caffeine search engine Google is preparing to release. Fortunately Google has released a beta version for us to play with, and actually give back some input. Go to http://www2.sandbox.google.com/ to take a test drive. Be sure to test your main keyword phrases to find out if you are going to suffer lower rankings.
Caffeine hit my rankings in a bad way and it may hit yours too. When I searched withh local terms attached to keywords the number one spot is almost always dominated by webpages like Facebook, Twitter and ezine articles. Even though this will effect my traffic I have to take action now because Google’s new engine is on its way.
To be sure to take advantage of this new trend you will have to incorporate these web 2.0 strategies into your SEO efforts. Creating unique content on these websites is going to benefit your business today and in the future when Caffeine goes live.
Begin posting content on web 2.0 vehicles like:
* Ezine Articles
* Blogger
* Weebly
That is a short list, but you get the idea. If you start building incoming links from sites like these you will build authority trust for today’s Google search engine, and you just might grab high rankings for the new Google Caffeine search engine. Either way its a win-win for your web presence.
Once you put up content on these websites don’t stop there. You will need to begin an SEO plan for these content pages as well. Having multiple streams of traffic will be key until experts begin to understand Google’s Caffeine engine.
Adwords will still be a powerful way to compete on the first page of Google for your search terms. If you currently use payed search then you will still be in a position to drive traffic even if you lose rankings in organic search. If not then get going now before Caffeine hits the internet.
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