Twitter Is Your Source For Quality Leads
Twitter is being used by people all over the world. In fact, the application has now been around for some time and each day new uses are found for this blog like tool. As a marketer, I’ve been wondering whether or not how it might be used to help my business.
As someone who resisted Twitter for quite some time, I finally dove in and learned what all of the excitement was about. Similar to other social networking sites like Flickr and Facebook and others, Twitter provides a forum for real time communication. It connects us all and brings us closer to others with similar interests.
One of the key aspects of Twitter that is so vital to me is the ability to stay on top of information in my industry. With so many information sources out there, its impossible to consume it all. By following certain individuals in positions of influence within the industry I can quickly find out whats worth my time and what isn’t. More importantly, I can access information that’s been referred from others I trust versus simply trying to locate it on my own.
In addition to following people and the industry information they’re sharing, you can also find others who bring value to your day. Whether its connecting with someone who is funny or provides you with daily thought, your list of people to follow is completely in your control. This gives you a great deal of flexibility and also allows you to filter information that you want to receive.
Just like you follow others, others can follow you on Twitter. You might be asking what the purpose or point of building a list of followers may be. This depends on what you are trying to accomplish with Twitter. If your goal is to use it simply in a casual way, then you may be looking to build a list of followers among your friends. If you are interested in Twitter for business purposes, you should consider your list of followers just like you would a house list that you market to on a regular basis.
Keep in mind that when you build a list you are creating value. This list, if comprised of individuals interested in your niche or company can translate into customers. There are a variety of techniques you can use to do this but one of the easiest is to encourage them to visit your site, by posting a link, and getting them to register or sign up. Attach an auto responder to the sign up and move them through the purchase cycle. If the list of followers is targeted and you can add something of value, then you and your customers will be pleased with the outcome.
If you haven’t already reached this conclusion, using Twitter is like have a direct dialog with prospects. Begin by offering something of value, gaining their trust and following. Once you’ve proven yourself as an expert or industry leader it’s time to promote products or services that help to solve a problem. Twitter is a great tool for building your online business and targeting prospective customers.
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