As the worldwide web grows, so does the competition for websites.Having great content on your website means nothing if no visitors to see it. The following article will help turn that trickle of visitors into a steady stream. Anchor Text You need to put some thought into the anchor text … Continue reading →
Continue reading →A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Continue reading →Snapchatters can now share listings from eBay directly via the Snapchat camera on Android and iOS following an integration between the application and the ecommerce site, revealed Thursday. The integration enables Snapchat users to share items on eBay that they are interested in, or selling, with their friends on Snapchat, while eBay sellers can share…
Your friends’ smug “If you know, you know” travel posts will only get worse this year. With much of the world ready to travel again–and the airline industry only modestly ready for their return–any inside information a passenger can get is vital. An Amex Travel survey notes that 86% of consumers expect to spend as…
Search engine optimization will be something you hear a lot of attention in marketing. This article can serve as the first step in learning more about it. SEO is a great way to increase your website viewings with not much work. When creating pages keeping SEO in mind, it pays … Continue reading →
When it comes to Paramount’s attempt to pull off a live version of 60 Minutes at its 2022 upfront, it was the thought that counts. Knowing marketers had already had a long week ahead of Paramount’s Wednesday afternoon presentation at Carnegie Hall, Jo Ann Ross, Paramount’s president and chief advertising revenue officer, U.S. advertising sales,…
Although the gaming audience is a lot more diverse than many marketers give it credit for, games are still extremely popular with young people, particularly young men. Which is why advertisers looking to reach this often-elusive demo are turning to in-game ads. Video games are a valuable connection to these audiences at a time when… Continue reading »
The post Indy Record Label EMPIRE Taps In-Game Ads To Promote Babyface Ray’s New Album appeared first on AdExchanger.
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