Category Archives: big story

The Big Story: TikTok’s Missing Attribution

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The newest billion-strong social platform, TikTok, is taking on the OG walled gardens. But its ad platform still can’t match Meta or Google. For one, TikTok under-attributes conversions compared to the other platforms, mainly because its tracking abilities are so nascent (although adding third-party cookies to its pixel should help). On the flip side, although… Continue reading »

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The Big Story: Surveillance Advertising

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What the ad tech industry calls personalization, academics, privacy advocates and folks on Capitol Hill have branded as “surveillance advertising.” That pesky pair of proverbial shoes that follows you around the internet have gone from being the butt of a joke – a technical example of retargeting gone wrong — to an indictment of programmatic.… Continue reading »

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