As customers try to find options to third-party cookies, advertising agency Dentsu can guide them to its internal Contextual Intelligence device, which introduced today. Contextual targeting is commonly thought about substandard to behavior or group targeting, it can drive efficiency. Precious jewelry merchant Pandora piloted the device throughout the 2022 Valentine’s Day period. Advertisements put utilizing the… Continue analysis »
Advertisements positioned making use of the option stood for 2% of project invest yet drove 36% of profits, a 24x return on financial investment, according to Dentsu. Dentsu rolled out this DSP-focused service in the United States to enhance its SSP-connected Contextual Intelligence remedy for the UK, which has actually been on the market considering that 2016. At launch, the Contextual Intelligence option is planned for display screen and also video clip advertisement positionings on sites, however Dentsu prepares to introduce capability for CTV by the end of the year. Contextual targeting is one of several devices Dentsu is releasing for a future constructed without third-party cookies.
Chasing ad performance is a never-ending process. “There’s no chill in the performance world,” said John Sheldon, CMO of SmileDirectClub, a DTC startup and recently public company that sells customized transparent teeth aligners as an alternative to braces. “You’re always … trying to push your business,” Sheldon said, “because if you can find more efficiency,… Continue reading »
It’s chilly out there, but PubMatic had a decent quarter. Organic revenue for Q1 totaled $54.6 million, up 25% year-over-year, representing PubMatic’s seventh consecutive quarter of 20% revenue growth or more. PubMatic’s stock was up a smidge, about .5%, in after-hours trading. CEO Rajeev Goel attributed the company’s consistent revenue growth to PubMatic’s fully in-house… Continue reading »
Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to upper-funnel brand-awareness campaigns rather than direct response. But now, tried-and-true technologies like retargeted display ads and QR codes are making audio and video formats more immediately actionable. The secret ingredient here is the personal mobile… Continue reading »