Category Archives: Data-Driven Thinking

Higher CPMs Are Worth It – Here’s Why

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Elise Stieferman, director of marketing and business strategy at Coegi. You get what you pay for. This adage is considered way too infrequently in the world of digital advertising, especially… Continue reading »

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3 Steps For Developing In-House IDs That Are Actually Usable

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nancy Marzouk, CEO of MediaWallah. Marzouk will be speaking at Programmatic I/O, taking place in Las Vegas from May 23-25. You don’t want to miss it. Click here to register.… Continue reading »

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Brands, Don’t Let Agencies Slow You Down

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Beeler, founder of Beeler.Tech. When we talk about streamlining the digital advertising industry to make it more efficient and effective, we need to establish that it’s not so much… Continue reading »

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How Global Brands Can Succeed With Programmatic In China

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alex Deats, EVP, China at MiQ. In today’s world, it’s almost impossible for global brands to craft an effective development strategy without China. The Chinese digital advertising market is undoubtedly… Continue reading »

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There’s a Gap In Ad Creative Planning. It’s Time To Close It

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jackie Saplicki, global senior director of tech consulting and architecture at Media.Monks. Digital media buyers and planners operate with four out of the “Five Ws.” They know who is seeing… Continue reading »

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