Category Archives: Digital TV and Video

FreeWheel Integrates Multiple ID Solutions, Connecting TV Buy And Sell Sides

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Comcast-owned FreeWheel announced new identity integrations to bring the buy and sell sides of the TV ecosystem together. Its platform now supports ID solutions from Blockgraph, LiveRamp, TransUnion, Experian, Merkle and OpenAP, which can be overlaid with publishers’ and advertisers’ first- and third-party data sets for more accurate cross-screen targeting and measurement.

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CTV Is Not Immune To Advertisement Fraud– And The Industry Needs To Tighten Its Standards

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Connected television might be the media sector’s shiniest brand-new plaything, however it’s not spotless– it’s raging with advertisement fraudulence, as well as high CPMs just make the network a much better target for scam artist. Numerous market directors reviewed why the market’s best effort is to raise openness as long as feasible throughout the proposal stream at IAB Tech Lab’s Transcend top.

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Marketers are left to contract out the job to third-party advertisement scams and also confirmation technology companions to decrease the danger of discovering themselves getting illegal supply as well as therefore paying crooks. For one, there are technological distinctions in between mobile and also CTV advertisement offering. CTV counts much more greatly on server-side advertisement insertion (SSAI) innovation to sew video clip advertisements right into material. There are eye-catching carrots to incentivize authors to obtain begun on the tough, frustrating job of fraudulence security, Lopez claimed.

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Why Alternate Currencies Probably Won’t Take Center Stage At This Year’s Upfronts

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The TV industry has been waiting like a trapped princess for alternate measurement currencies to come and sweep it off its feet. But if you get a nickel for every time you hear “alternate currency” at this year’s upfronts, you might actually end up … shortchanged for coffee. In April, at the annual Adweek Converged… Continue reading »

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Roku Relied Heavily On Streaming Ad Revenue In Q1

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Roku isn’t just dreaming of streaming. The company’s overall Q1 revenue for 2022 is up 28% year-over-year to $734 million, $647 million of which came from ad sales. That’s a staggering 88%, up from 80% last quarter. While the growth isn’t quite as high as last quarter (when it was up 34% YoY), it’s noteworthy… Continue reading »

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Warner Bros. Discovery Will Rely On Original Content Production And Streaming Revenue

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On Tuesday, Warner Bros. Discovery held its first quarterly earnings report as Warner Media and Discovery newlyweds. The merger has only been closed for hardly two weeks, but the combined company is revving up for this year’s upfronts. Discovery, for one, reported a 5% YOY increase in ad revenue and 13% YOY growth in total revenue. The duo hopes to keep up the momentum by leaning into streaming with original content production.

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With Subs On The Downswing, Netflix’s Flirtation With AVOD Is Only Logical

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Pigs have flown and minds are blown. Netflix is considering ads. “Think of us as quite open to offering even lower prices with advertising as a consumer choice,” Netflix CEO Reed Hastings said during the company’s Q1 earnings call on Tuesday. Wait, what? Netflix has long looked down its nose at advertising as a form… Continue reading »

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TvScientific Raises $20 Million To Automate Performance Measurement And Activation

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On Thursday, CTV performance advertising company tvScientific announced a $20 million Series A led by Norwest Venture Partners, bringing the company’s total funding to $21.5 million. The company’s goal is to automate its two self-proclaimed specialties: measurement optimization and campaign activation.

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