Marketers that wonder concerning the predisposition in their project targeting can place their media strategies to the examination by running them with a cost-free open-source toolkit constructed by IBM. The suggestion behind utilizing the device, called the Advertising Toolkit for AI Fairness 360, is to remain an action in advance of guideline by seeing to it… Continue analysis »
Is Your Media Plan Biased? Mindshare has actually started making use of the toolkit in its customer’s projects to recognize predisposition in the formulas and also information generally utilized throughout the market, minimize the results of that predisposition as well as confirm the effect that reduction has on efficiency, Gerhart claimed. One kind of targeting predisposition the toolkit must root out is prejudice created by tendency designs that are educated utilizing historic first-party information, Gerhart claimed. The toolkit might locate a project for cleansing items was prejudiced towards females that have actually acquired those items in the past. The toolkit does not totally automate predisposition decrease, yet surface areas blind places in online marketers’ existing project specifications.
The advertisement sector’s initiatives to develop global dimension criteria for pc gaming atmospheres simply took a significant jump onward. Tuesday, the IAB, in cooperation with the IAB Tech Lab and also the Media Rating Council (MRC), launched its very first upgrade to in-game advertisement dimension criteria given that 2009.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Since You Asked … When the National Telecommunications and Information Administration (NTIA) asked what tech companies thought of Apple, Meta happily chimed in. Meta, which has lost billions of dollars due to Apple’s new tracking prompt, says its ability to innovate has been… Continue reading »
The IAB’s Podcast Upfronts in May touted advancements in dynamic ad insertion, measurement and attribution and brand safety and suitability, as well as the rise of podcast networks. The three-day event felt like a victory lap celebrating the continued growth of the podcast ad market. But ad agencies say the technology powering podcast-based marketing is… Continue reading »
Podcast ad revenue in the US cracked $1 billion for the first time last year, due in large part to the rise of dynamic ad insertion (DAI). At $1.4 billion – up 72% from roughly $840 million in 2020 – podcasting is now one of the fastest-growing digital media channels, and it’s growing twice as fast… Continue reading »
With the in-game ad market heating up, tools for measuring the effectiveness of ad placements in gaming environments are increasingly important. How much attention, for example, did a placement for Frank’s Redhot in a sports video game attract? Recently, McCormick brand Frank’s Redhot placed banner ads inside Basketball Battle, a free-to-play 2D basketball game developed… Continue reading »