Aflac Launches First-Ever TikTok Campaign To Engage The Youngest Generation
Aflac released its first-ever project on TikTok, referred to as #DuckVibes, to involve more youthful customers with what it thinks about a mid-funnel-focused approach. The brand-new project, which will certainly run throughout the summertime, makes use of memorable songs, visuals and also verses including the eponymous Aflac duck to urge “duets,” a split-screen function TikTokers utilize to retroactively “react to” various other designers’ video clips.
The article Aflac Launches First-Ever TikTok Campaign To Engage The Youngest Generation showed up initially on AdExchanger.
The brand-new project, which will certainly run throughout the summertime, makes use of appealing songs, visuals and also verses including the eponymous Aflac duck to urge “duets,” a split-screen function TikTokers make use of to retroactively “react to” various other makers’ video clips, he stated. Aflac’s core target audience extends the ages 25-54. Aflac began off marketing insurance coverage plans the antique method: door to door. From brand-lift projects on straight Television to actual direct-to-consumer (DTC) service done by thousands of representatives, Aflac has actually constantly functioned in both the top as well as reduced acquisition channel extremes. The business has actually”messed around”in Snapchat prior to, yet the #DuckVibes project is the “greatest social-first project in Aflac’s background,” Knuston claimed.
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