How a 200-Year-Old Brand Pivoted to Athleisure Wear During the Pandemic

how a 200 year old brand pivoted to athleisure wear during the pandemic 1

In today’s episode of The Speed of Culture, Matt Britton talks to Ken Ohashi, CEO of Brooks Brothers, about bringing a brand’s DNA into focus. Ken is a marketing expert with years of experience in the retail industry with brands like Aéropostale and the Authentic Brands Group. Having acquired the iconic suit brand Brooks Brothers prior to the pandemic, Ken found himself navigating a new, potential post-office wear world during the Covid-19 pandemic and what that means for a brand synonymous with formal wear. 

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how a 200 year old brand pivoted to athleisure wear during the pandemic