In this video, we will talk
about our top tips to improve the performance
of your ads and your sites. If your earnings are declining,
please start with the "Why is my revenue declining?"
video first in the playlist
to identify the root cause. Welcome to the Google AdSense Channel! I'm Elif from the
Partner Experience Team, and today we will talk about how
to optimize your ads on your site. Let's start with your ads.
We have three tips to share. One, try the new and improved Auto ads. Auto ads are easy to set up
with new ad code changes and advanced customization features. Auto ads can help you increase
your revenue as they automatically scan and analyze your entire site
to find the best place to show ads based on your layout,
content, and existing ads.
They're also mobile friendly. Tip two, make your ads more visible
by improving their availability. Make sure you increase the number
of available ad impressions on your site. Some of the availability
best practices are reducing page lag, placing ads right above the fold,
using vertical ad sizes, creating engaging content,
and increasing page speed. Have a look at the description of this
video for more details on availability. Three, review your
Blocking control settings. You can see and review the ads
that have appeared on your site in the edge of your center
instead of blocking a category. It is okay to block
some sensitive categories. Just make sure you're not
blocking any ads you don't need to. What about optimizing your site? We have four recommendations to share. One, use Google Analytics,
go where your audience is. Discover where your users are
by using Google Analytics with AdSense and develop
a traffic strategy based on data.
Two, check page speed of your site. Our research shows that 53% of
businesses are likely to be abandoned if a page takes longer
than 3 seconds to load. That's why we highly recommend you
use the Google Page Speed Insights tool, to check your page speeds. Three, create an AMP site. Research shows that creating an AMP
for a site gives you high performance, faster page load time,
better user experience on mobile, and more overall traffic. Four, experiment
with your AdSense account. Visit the Optimization tab
in your account to explore customized recommendations
that could boost your income. and run experiments
to improve your ad settings. To summarize, we have shared our top tips
to optimize your ads and your sites. To learn more, check out the
description of this video below and don't forget to subscribe to
our channel for the upcoming videos..