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Oatly’s Editorial Team Aims to Break Storytelling as We Know It

Oatly’s Editorial Team Aims to Break Storytelling as We Know It

By Brad Selers April 21, 2022 make money with adsense 0 Comments
oatlys editorial team aims to break storytelling as we know it 1

Best known for its boisterous billboards and TV ads mocking dairy-loving dads, Swedish plant-based brand Oatly has never been afraid to take risks. Recent investments in a spoof true-crime podcast and a puppet-fronted YouTube series show this ethos is bleeding into its branded content too. So much so, it’s been quietly building an entire editorial team around it.

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oatlys editorial team aims to break storytelling as we know it
Tags:Content Marketing, Creative, Food & Beverage, Plant-Based Products, Premium

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