oatlys editorial team aims to break storytelling as we know it 2

Oatly’s Editorial Team Aims to Break Storytelling as We Know It

oatlys editorial team aims to break storytelling as we know it 1

Best known for its boisterous billboards and TV ads mocking dairy-loving dads, Swedish plant-based brand Oatly has never been afraid to take risks. Recent investments in a spoof true-crime podcast and a puppet-fronted YouTube series show this ethos is bleeding into its branded content too. So much so, it’s been quietly building an entire editorial team around it.

oatlys editorial team aims to break storytelling as we know it