TikTok is exploring another way for creators on its platform to monetize their efforts with its rollout of Live Subscription, a monthly subscription option for creators who go live. Live Subscription is debuting with a group of invited creators this month, with plans to take it global over the coming months. TikTok called Live Subscription…
The IAB’s Podcast Upfronts in May touted advancements in dynamic ad insertion, measurement and attribution and brand safety and suitability, as well as the rise of podcast networks. The three-day event felt like a victory lap celebrating the continued growth of the podcast ad market. But ad agencies say the technology powering podcast-based marketing is… Continue reading »
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Continue reading →Mobile marketing can mean many different ways. The definition of mobile marketing is simply marketing to users on cell phones or other mobile devices. This article is here to help you learn more about mobile marketing work for your business. You need a proper database. Do not just add loads … Continue reading →
The digital media company BDG has hired Jon Wilde, formerly the global digital director at GQ, to usher its Culture and Innovation portfolio into a stylish new era, one defined by a closer hewing to the world of celebrity and a budding slate of signature events. The C&I portfolio, which houses the titles Mic, Gawker,…
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Michele Madaris, media director at Boathouse. TV is not dead, nor is it dying. It is in an evolutionary state. Gone are the days of the family gathering in the living room, huddled around… Continue reading »
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Continue reading →When tracing the origins of her interest in advertising for Adweek, Tracey Chan recalls a childhood memory that ultimately led to professional journey. “I remember watching local channels at home and finding the ads more interesting than the programs,” she shared for the AAPI Creative Spotlight series. “We were a KTLA5 household. My dad has…
Many are enticed by the idea of a home business, but they don’t know where to begin or what to do. If you think it’s intimidating, then this article is here to help you. This post will help you with tips and information on starting and maintaining your business. You … Continue reading →
While there are plenty of reasons to get into the creative side of advertising, LA-based visual designer Riri Tamura’s reason leans more into altruism. “What sparked my interest in creative advertising was the ability to use my creativity for good and influence society in some way,” she told Adweek for the AAPI Creative Spotlight series,…
Many people dream of working at home instead of at the office and creating a business of their own. This article has all the information you advice on how to run a home business. It’s very upsetting to order an item and then find out that you won’t receive it … Continue reading →
