– The easiest way to
get more blog traffic. If your blog isn't generating traffic, it's not the time to
abandon it altogether. Instead, it's the time to resuscitate it. There are over a billion blogs out there. How can you expect yours to stand out? Businesses with blogs experience
twice as much email traffic as those that don't have one. Websites that have a
blog are shown to have 434% more index pages,
meaning if you blog, your content will show up on searches which means more traffic. And according to HubSpot, marketers who prioritize blog
marketing are 13x more likely to see a positive return
on their investment. So, what should you be doing
when you want to get more of that beautiful traffic? Here's some simple
strategies that just work. Before I go into it though,
I have a question for you. Have you heard of the site Quora? Quora is a site that has
answers to everything. It's so popular that it's
the 59th most popular site in the world according to Similarweb.
And it gets roughly 788
million visitors a month. That's not that many, right? All jokes aside, we would
all love that traffic because it's a lot of traffic. So let's say, if you were wondering how hard it is to be Olympian? Quora has a whole thread that breaks down how hard it is to be one. If you're wondering why
humans can't survive on Venus? Quora will tell you why. Think of it as a site that answers any question that you may have. And people search for questions a lot. According to data in Ubersuggest, roughly 8.1% of all searches
on Google are questions. That may not seem like a lot of searches. But to put it in perspective, there are roughly 8.5 billion searches that take place on Google each day.
If 8.1% of those are questions, that's roughly 688 million
searches for questions a day. That's roughly 251 billion searches a year from people who are looking
for answers to their question. Now, that's a lot of searches. With your blog, if you can
answer all the popular questions that people are searching for, you can generate millions
of visitors like Quora too. But unlike Quora, you won't want to answer
questions on every topic. Instead, you should answer questions that people have related to
the industry you're targeting. So for example, I own a ad
agency called NP Digital. So, I would want to
answer all the questions that people have related to marketing because that is what will help my company generate more customers.
And if I answer the questions for people searching for
marketing-related questions, it also helps them and it
connects the dots, and hopefully, more people will turn to
my ad agency NP Digital, where by the way, we
are Agency of the Year. But the real question is, how do you find all the popular questions that people are searching
for within your industry? So, let's break it down. Step one, go to answerthepublic.com. Step two, type in the keyword related to your industry
on AnswerThePublic. Keep in mind one to two word phrases produce the best results. Step three, AnswerThePublic will show you all the popular questions
people will type in related to that term. Step four, I want you to
take all the questions and Google them.
So, look for all the ones that
are related to your industry that you think people will be typing in. And AnswerThePublic
sorts them by popularity. Take notes of all the
ones that you Googled and look at those page,
see what's good about them, what's bad, and make note of it. Step five, I want you to
start creating content that answers each of those questions. Use what the competition
does as a guiding point. Typically, if a page or a
site is ranked high on Google, it means people like that content. Of course, you don't want to copy them. Instead, you want to one-up them and create even better content.
Step six, create hundreds if not thousands of blog posts answering those questions. Each post won't generate
you that much traffic, but by having thousands of pages, like this it'll generate
you thousands of visitors, if not potentially millions over time. Step seven, repeat this whole process using AnswerThePublic
but I want you to try other keywords related to your space. Just like how I typed in digital marketing as a keyword the first time.
I may repeat the process for
terms like marketing or SEO, or even terms like ad agency
or performance marketing. In essence, the list just
goes on and on and on. And this is how you criticize the answers thousands if not millions of
popular questions over time. One thing to note about AnswerThePublic, it is that it's sorting
questions by popularity. So, the ones recommended
typically are the most popular and are going to generate
you the most traffic. Now, if you want my team to
just do all this for you, check out my ad agency, NP Digital. If you have questions,
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Thank you..