Tag: Advertiser
Multi-touch acknowledgment is getting to an inflection factor (lastly). Most of big marketers (53%) currently state they make use of MTA to track as well as enhance their costs …
A meeting withKatia WalshSVP, Chief Strategy & AI OfficerWhen Katia Walsh, SVP as well as primary method as well as AI policeman at Levi Strauss & Co., was a …
Programmatic can be a force for good. Procter & Gamble is using programmatic to reach multicultural audiences and support diverse publishers. Although some of the largest brands in the …
Chasing ad performance is a never-ending process. “There’s no chill in the performance world,” said John Sheldon, CMO of SmileDirectClub, a DTC startup and recently public company that sells …