Tag Archives: big story

The Big Story: TikTok’s Missing Attribution

Make Money With Adsense Posted on by

The newest billion-strong social platform, TikTok, is taking on the OG walled gardens. But its ad platform still can’t match Meta or Google. For one, TikTok under-attributes conversions compared to the other platforms, mainly because its tracking abilities are so nascent (although adding third-party cookies to its pixel should help). On the flip side, although… Continue reading »

The post The Big Story: TikTok’s Missing Attribution appeared first on AdExchanger.

Continue reading →

The Big Story: Surveillance Advertising

Make Money With Adsense Posted on by

What the ad tech industry calls personalization, academics, privacy advocates and folks on Capitol Hill have branded as “surveillance advertising.” That pesky pair of proverbial shoes that follows you around the internet have gone from being the butt of a joke – a technical example of retargeting gone wrong — to an indictment of programmatic.… Continue reading »

The post The Big Story: Surveillance Advertising appeared first on AdExchanger.

Continue reading →

The Big Story: Who Will Run The W3C?

Make Money With Adsense Posted on by

The Privacy Sandbox proposals are moving forward in an organization whose governance is in a slow-motion crash and leadership is disengaged. The clock is ticking before the W3C, the web’s technical standards body, finds a new backer to replace MIT, which will no longer be host and administrator in the US at the end of… Continue reading »

The post The Big Story: Who Will Run The W3C? appeared first on AdExchanger.

Continue reading →