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Agencies and Brands Promise to ‘Pitch Positive’—Can They Fix What’s Broken?

Agencies and Brands Promise to ‘Pitch Positive’—Can They Fix What’s Broken?

Make Money With Adsense Posted on May 13, 2022 by T. B. SmithMay 13, 2022

For agencies, pitching, at its worst, can be an expensive, time-consuming exercise leading to late nights, low morale and diminished creative output. For brands, they’re often procurement-driven with the potential to diminish relationships with agency partners and lead to churn. To tackle these problems in the U.K. sector, ad trade bodies the Institute of Practitioners…

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Posted in Advertising, Business of Marketing, The Future of Agencies | Tagged Advertising, Business of Marketing, The Future of Agencies | Leave a reply
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