The Cannes Lions International Festival of Creativity came barking back to the real life this year after 2 years of silence on the French Riviera. Numerous questioned exactly how the event would certainly be transformed after a...
More than 50 million people around the world now consider themselves part of the creator economy, giving it a global market size valuation of $13.8 billion, according to Statista. At Cannes Lions, Adweek gathered global marketing leaders to talk about...
CANNES, France--Infillion, the new company born from the merger ad tech pioneers Gimbal and true [X], took over the garden at one of Cannes' most iconic hotels: Hotel Barri?re Le Majestic. The goal was to show advertisers and publishers what...
At this year's Cannes Lions Festival of Creativity, Spotify concentrated on the future. The firm thinks that sound is front and also facility for lots of brand names 'media techniques, despite prospective financial headwinds coming up. Along...
The witty campaign Confusing Times was released by Burger King last summer to promote its Plant-Based Meat menu additions with the creative receiving much acclaim, winning several awards at Cannes Lions. Its follow-up campaign 'More Confusing Times' is also performing...
Apple's 3rd installation in its prominent "Underdogs" collection and also Channel 4's "Super. Human." movie for the Paralympics both won a Cannes Lions Film Grand Prix-- among one of the most sought after honors at the celebration. Movie is among...
Pinterest concentrates on assisting individuals locate motivation for anything from residence design to supper suggestions. At this year's Cannes International Festival of Creativity, Pinterest produced an activation to bring that excitement of expedition right into the real life....
The youngsters are not alright. As anticipated, this year's Cannes Lions event has actually been swarming with vibrant beachside activations, invites right into the metaverse and also glossy brand-new honors. In the middle of all that, young developers connected with...
The drifting QR code that shook the Super Bowl obtained the leading reward at the Cannes Lions International Festival of Creativity Thursday, with Coinbase and also Accenture Song getting the Grand Prix in the Direct group. Grand...
After being online for the last 2 years, Adweek commemorated the yearly Creative 100 honors face to face at Cannes for the very first time because 2019. It was a possibility for...
