CANNES, France–Infillion, the new company born from the merger ad tech pioneers Gimbal and true [X], took over the garden at one of Cannes’ most iconic hotels: Hotel Barri?re Le Majestic. The goal was to show advertisers and publishers what the combined product offerings can do, especially in the connected TV space. The company expects…
Continue reading →Stranger Things fans waited nearly three years for a new season, so Netflix rewarded them with an immersive theater experience that brought the supernatural thriller’s alternate dimension into the real world. The streaming giant held events around the world to build anticipation for the fourth season of Stranger Things, one of its most popular original…
Continue reading →Brands are becoming more creative in how they showcase their product, especially with the influx of technology and media methods a brand can use. Jonathan Bottomley, cmo of Boll & Branch, and Alvaro De La Rocha, cmo of Bespoke Post, joined Adweek during our Convergent TV Summit to discuss how their companies are navigating the…
Roku, the largest connected TV player in the marketplace, wants marketers to know that the future is in streaming this upfronts season. “Our goal, very simply, is to shake up the upfronts,” Kristina Shepard, head of agency partnerships and national brand team lead at Roku, told Adweek. “We finally believe that the upfront will start…
Lightbeam.TV, a video publisher, is creating a TV channel funded by branded content, rather than 30 and 60-second spot commercials. The startup currently exists on social channels like Instagram and TikTok and is set to debut as a connected TV publisher in 2023, according to CEO and co-founder Stephanie Sharis. As a TV channel, it…
As the industry continues to try and solve the increasingly complicated measurement problem, YouTube and Nielsen have partnered to add co-viewing metrics to account for multiple viewers watching YouTube TV on connected TV. “We really feel a responsibility to bring the best of digital capabilities to connected TVs to address the pain points that we’re…
Connected TV has been a buzzword for years, but its categorization distinct from other over-the-top (OTT) media was only made official last summer. In August, the Media Rating Council (MRC) revised its official definitions to draw the line between CTV and OTT based on critical differences in measurement, viewability and attribution.
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