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If Publishers Want To Stay Competitive, They Need To Prepare For The Cookieless Future Today

Make Money With Adsense Posted on April 13, 2022 by Brad SelersApril 13, 2022

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Todd Tran, chief strategy officer, Teads.  In preparation for the cookieless future, publishers have made strong improvements to their business models. Some are focusing on higher-quality content, while others are collecting first-party data from… Continue reading »

The post If Publishers Want To Stay Competitive, They Need To Prepare For The Cookieless Future Today appeared first on AdExchanger.

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Posted in Uncategorized | Tagged content monetization, contextual signals, cookie deprecation, Cookieless Future, predictive audiences, Teads, The Sell Sider, The Sell Sider, Todd Tran, unified IDs
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