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criteos q1 testing into cookieless knuckling down on commerce

Criteo’s Q1: Testing Into Cookieless, Knuckling Down On Commerce

Make Money With Adsense Posted on May 7, 2022 by Brad SelersMay 7, 2022

Criteo is preparing for the end of third-party cookies. That’s what you do. But third-party cookies aren’t dead yet. “Our ability to attract and retain customers for our clients does not have to rely on third-party operating system signals,” Criteo CEO Megan Clarken told investors earlier this week during the company’s first-quarter earnings call. “However,”… Continue reading »

The post Criteo’s Q1: Testing Into Cookieless, Knuckling Down On Commerce appeared first on AdExchanger.

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Posted in make money with adsense | Tagged Agencies, Brian Gleason, Commerce Media, Cookieless Future, Criteo Retail Media, Megan Clarken, Online Advertising, Profitero, publicis, testing, third-party cookies, Todd Parsons
if publishers want to stay competitive they need to prepare for the cookieless future today

If Publishers Want To Stay Competitive, They Need To Prepare For The Cookieless Future Today

Make Money With Adsense Posted on April 13, 2022 by Brad SelersApril 13, 2022

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Todd Tran, chief strategy officer, Teads.  In preparation for the cookieless future, publishers have made strong improvements to their business models. Some are focusing on higher-quality content, while others are collecting first-party data from… Continue reading »

The post If Publishers Want To Stay Competitive, They Need To Prepare For The Cookieless Future Today appeared first on AdExchanger.

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Posted in Uncategorized | Tagged content monetization, contextual signals, cookie deprecation, Cookieless Future, predictive audiences, Teads, The Sell Sider, The Sell Sider, Todd Tran, unified IDs
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