While there are plenty of reasons to get into the creative side of advertising, LA-based visual designer Riri Tamura’s reason leans more into altruism. “What sparked my interest in creative advertising was the ability to use my creativity for good and influence society in some way,” she told Adweek for the AAPI Creative Spotlight series,…
The One Show’s 2022 winners reflect a year of challenge and innovation, in which the heavy cost of old systems failing and an eye toward a brighter future created a number of captivating works. “The Lost Class” continues its awards season sweep by claiming Best of Discipline in the Creative Use of Data, Experiential and…
Kristin Yawata, editor and co-founder of post-production company Little Farm, knew that she wanted to be an editor in high school. What she didn’t know at the time was that advertising would offer the best, most efficient space to hone her skills. “I feel like there is no faster way to learn to cut,” she…
Having been exposed to creative writing and narration at such an early age, San Francisco-based associate creative director Kirstie Bones knew that she’d eventually land in an imaginative role. “My grandparents and parents were my first creative role models, so I had an early appreciation for creative experimentation and the power of narrative,” Bones tells…
Soccer has become a major battleground in the fight for women’s equality, with the U.S. women’s national soccer team winning a $24 million gender discrimination case in February. Puma is joining that fight with “Joga Na Subida (The Unlevel Playing Field)” a campaign with BETC Havas S?o Paulo designed to draw awareness to the unequal…
Earlier this year, Adidas caused a stir with a series of ads which used bare breasts and nipples to promote its new sports bra range comprising 43 different styles and 72 sizes. The “Support Is Everything” push was first unveiled as a billboard at Adidas’ Germany headquarters as a photo gallery featuring dozens of breasts–from…
Liz Kim has always seen herself as both a left and right brain thinker. “The left brain side of me loves data and logic,” the New York-based art director told Adweek. “The right brain side is very creative and filled with imagination. I’m constantly thinking of new and exciting projects to do both professionally and…
If you asked Havas CX’s senior visual designer, Janice Chen, what got her into advertising, she would tell you that it was all about the industry’s potential to make a real impact. “Advertising has a powerful voice and I wanted to join it to use that voice for good,” Chen told Adweek for the AAPI…
How can marketers establish working creative relationships in ways that feel authentic to both brands and diverse collaborators? Experts from YouTube and Google had a lot to share on the subject during this year’s IAB NewFronts. On Wednesday, IAB’s chief industry growth officer Sheryl Goldstein connected with YouTube BrandConnect’s head of sales strategy and programs…
