Tag: CTV
As customers try to find options to third-party cookies, advertising agency Dentsu can guide them to its internal Contextual Intelligence device, which introduced today. Contextual targeting is commonly thought …
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: Programmatic’s Next Bet? appeared first on AdExchanger.
Chasing ad performance is a never-ending process. “There’s no chill in the performance world,” said John Sheldon, CMO of SmileDirectClub, a DTC startup and recently public company that sells …
It’s chilly out there, but PubMatic had a decent quarter. Organic revenue for Q1 totaled $54.6 million, up 25% year-over-year, representing PubMatic’s seventh consecutive quarter of 20% revenue growth …
Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to upper-funnel brand-awareness campaigns rather than direct response. But now, …
Connected TV has been a buzzword for years, but its categorization distinct from other over-the-top (OTT) media was only made official last summer. In August, the Media Rating Council …