Comcast-owned FreeWheel announced new identity integrations to bring the buy and sell sides of the TV ecosystem together. Its platform now supports ID solutions from Blockgraph, LiveRamp, TransUnion, Experian, Merkle and OpenAP, which can be overlaid with publishers’ and advertisers’ first- and third-party data sets for more accurate cross-screen targeting and measurement.
Connected television might be the media sector’s shiniest brand-new plaything, however it’s not spotless– it’s raging with advertisement fraudulence, as well as high CPMs just make the network a much better target for scam artist. Numerous market directors reviewed why the market’s best effort is to raise openness as long as feasible throughout the proposal stream at IAB Tech Lab’s Transcend top.
Marketers are left to contract out the job to third-party advertisement scams and also confirmation technology companions to decrease the danger of discovering themselves getting illegal supply as well as therefore paying crooks. For one, there are technological distinctions in between mobile and also CTV advertisement offering. CTV counts much more greatly on server-side advertisement insertion (SSAI) innovation to sew video clip advertisements right into material. There are eye-catching carrots to incentivize authors to obtain begun on the tough, frustrating job of fraudulence security, Lopez claimed.
The TV industry has been waiting like a trapped princess for alternate measurement currencies to come and sweep it off its feet. But if you get a nickel for every time you hear “alternate currency” at this year’s upfronts, you might actually end up … shortchanged for coffee. In April, at the annual Adweek Converged… Continue reading »
Roku isn’t just dreaming of streaming. The company’s overall Q1 revenue for 2022 is up 28% year-over-year to $734 million, $647 million of which came from ad sales. That’s a staggering 88%, up from 80% last quarter. While the growth isn’t quite as high as last quarter (when it was up 34% YoY), it’s noteworthy… Continue reading »
On Tuesday, Warner Bros. Discovery held its first quarterly earnings report as Warner Media and Discovery newlyweds. The merger has only been closed for hardly two weeks, but the combined company is revving up for this year’s upfronts. Discovery, for one, reported a 5% YOY increase in ad revenue and 13% YOY growth in total revenue. The duo hopes to keep up the momentum by leaning into streaming with original content production.
Pigs have flown and minds are blown. Netflix is considering ads. “Think of us as quite open to offering even lower prices with advertising as a consumer choice,” Netflix CEO Reed Hastings said during the company’s Q1 earnings call on Tuesday. Wait, what? Netflix has long looked down its nose at advertising as a form… Continue reading »
On Thursday, CTV performance advertising company tvScientific announced a $20 million Series A led by Norwest Venture Partners, bringing the company’s total funding to $21.5 million. The company’s goal is to automate its two self-proclaimed specialties: measurement optimization and campaign activation.
It makes perfect sense for TV manufacturers to break into advertising. But what about content and software-first companies considering the legacy biz? There are pros and cons to the move, but it all comes down to a profitable plan because “a better go-to-market strategy will crush better technology every time,” said GroupM’s global president of business intelligence Brian Wieser.
Polaris, one of only several Black-owned TV networks, debuted in October on VIZIO’s streaming service, WatchFree Plus. But Polaris was 20 years in the making before the VIZIO deal. Former digital news and MTV exec Rahman Dukes launched Polaris as a media outlet for stories by BIPOC (Black, indigenous and people of color) creators and… Continue reading »
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