Tag Archives: Driving traffic to online store

SEO Trends That All eCommerce Marketers Should Know About

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Aligning your eCommerce Search Engine Optimization (SEO) strategy with the latest SEO trends will enable your business to rank higher in search queries, attract more traffic to your website, and keep a leg up on your competition.  In this post, you’ll learn seven eCommerce trends that will help you optimize your content strategy. These trends […]

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Definitive Guide to Driving Sales with Instagram Marketing

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There is no doubt; Instagram marketing is a powerful addition to almost every eCommerce strategy. And with an average engagement rate of 0.67%, it’s only growing. The trick is building a high-performing, well-optimized Instagram marketing strategy centered around the best possible ROAS for your store brand. This guide to winning at Instagram shows you how […]

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Shopify SEO: How to Get Your Shopify Store to Rank #1 on Google

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If you want a good stream of free traffic while simultaneously boosting brand equity, then upgrading your Shopify SEO strategy should be on top of your to-do list. When it comes to Shopify SEO, there is no greater goal than getting your Shopify store to rank first on Google, organically. Why? It improves your chances […]

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The Ultimate Content Marketing Tech Stack You Need for 2022 Success

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Creating a comprehensive content marketing strategy is no simple feat, but it’s vital if you want to ensure long-term eCommerce growth.  Having a wide online presence ensures you can stand out against the rest of your eCommerce competitors, gain visitors, develop trust, and drive audience involvement. To do that, you need to regularly publish high-quality, […]

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16+ eCommerce Automation Tools to Boost Online Sales and Profits

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Which parts of eCommerce can you automate? All of them! eCommerce automation can be applied to every aspect of your DTC brand, from sales and marketing to customer service and logistics. And when used strategically, it can not only boost sales but streamline your business while cutting costs. Or, more simply put, automation can increase […]

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eCommerce Social Proof Best Practices for 2022

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Adding social proof to your eCommerce site is one of the absolute best ways to convert website visitors into customers.  In 2021, as many as 77% of shoppers “always” or “regularly” read online reviews when evaluating local businesses.  Whether your goal is to maximize conversions, attract more leads, or build authority for your brand, investing […]

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Winning TikTok Video Ideas and Best Practices [+ Examples]

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If you’re looking for top-performing TikTok video ideas and best practices, you’ve come to the right place. Yes, TikTok and Instagram Reels are pretty fairly matched. However, TikTok is said to offer much higher average engagement per video, and it’s still growing – fast.  There is no denying that TikTok is fast becoming a popular […]

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Google Ads Performance Max Replaces Smart Shopping & Local Campaigns

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Performance Max or Google PMax is set to replace Smart Shopping and Local campaigns in 2022. Are you ready?  Leading eCommerce platforms such as Shopify, WooCommerce, and BigCommerce are already hard at work to support Google PMax’s new inventory insights and formats.  While building on Smart Shopping and Local campaign features, new Performance Max campaigns […]

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[Case Study] 9+ Winning TikTok Ad Examples and Why They Work

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TikTok is fast becoming a popular eCommerce ad choice, and we’ve got the TikTok ad examples to prove it.  With over a billion monthly active users and three billion downloads, TikTok surpassed Twitter, Telegram, Reddit, Pinterest, and Snapchat in monthly active users in 2021 and is still growing quickly.  And with increasing reach and popularity, […]

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7+ Winning Holiday Promotion Examples for eCommerce Retailers

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With the holiday retail peak forecast to rise by 11.3%, there is no doubt that there is a lot of revenue potential up for grabs. The obstacle, however, is the current competitive landscape for eCommerce, with many more online retailers putting their hats into the ring this holiday season. But don’t panic – there is […]

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