Tag Archives: first-party data

For The New York Times, Close (And Fewer) Partnerships Are The Key In A Changing Programmatic Landscape

Make Money With Adsense Posted on by

Jay Glogovsky, vice president of revenue operations and analytics for The New York Times, will be speaking at Programmatic I/O in Las Vegas from May 23-25. Click here to register. In the post-cookie era, many in the industry anticipate power dynamics will shift to favor publishers, as first-party data becomes indispensable for targeting and media… Continue reading »

The post For The New York Times, Close (And Fewer) Partnerships Are The Key In A Changing Programmatic Landscape appeared first on AdExchanger.

Continue reading →

3 Steps For Developing In-House IDs That Are Actually Usable

Make Money With Adsense Posted on by

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nancy Marzouk, CEO of MediaWallah. Marzouk will be speaking at Programmatic I/O, taking place in Las Vegas from May 23-25. You don’t want to miss it. Click here to register.… Continue reading »

The post 3 Steps For Developing In-House IDs That Are Actually Usable appeared first on AdExchanger.

Continue reading →

Land O’Lakes Is Feeding Its Personalization Program With A CDP And Smarter Analytics

Make Money With Adsense Posted on by

Roughly three years ago, dairy and food manufacturer Land O’Lakes tested a customer data platform (CDP) to help with site optimization. People who visited pages about horse management, for example, or how to set up a home chicken coop, were targeted with relevant ads. Land O’Lakes sells farm feed and equipment, not just products you… Continue reading »

The post Land O’Lakes Is Feeding Its Personalization Program With A CDP And Smarter Analytics appeared first on AdExchanger.

Continue reading →