Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Old Spice and Arby’s unite to battle the meat sweats Arby’s is acknowledging that the egregious stack of meat on its Half Pound Roast Beef sandwich is likely to give fans the “meat sweats,” so to…
Continue reading →The Cannes Lions International Festival of Creativity came barking back to the real life this year after 2 years of silence on the French Riviera. Numerous questioned exactly how the event would certainly be transformed after a duration specified by a world-altering pandemic as well as expanding stress on brand names to utilize their powers as well as sources for social great …
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looking after a worldwide neighborhood of over 3000 experts, Lorraine Barber-Miller is taking an audience-centric technique to the Philips brand name. With the one-of-a-kind title of Chief Marketing as well as E-Commerce Officer, Barber-Miller talks concerning taking on the medical care market one action at once while relocating far from conventional advertising and marketing methods.”We are distinctively placed at Phillips …
Philips Chief Marketing as well as E-Commerce Officer on Building Bonds Through the Brand
Continue reading →Ogilvy has come out on top of Audi’s eight-month review to pick a new U.S. creative agency of record. Sources familiar with the review told Adweek that Badger Agency, Publicis’ Rauxa and Fallon (pitching together), Havas New York and DDB were cut before a final round featured Droga5 and Ogilvy. Two sources familiar with the…
What is Lorem Ipsum? Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but…
In 2018, Harvard Business Review called Asian Americans the “forgotten minority” when it came to in-depth conversations about inclusion in leadership, noting that many diversity reports from top Silicon Valley companies either lumped them with larger groups or failed to address them at all. When they were present in reports, the data confirmed that they…
In 2019, the global economy generated 53.6 million metric tons of electronic waste. That’s the equivalent of about 2,272 Titanic-sized ocean liners, or one Titanic’s worth of e-waste produced every four hours. Of the year’s total e-waste, less than one-fifth (17.4%) was safely recycled, according to the 2020 Global E-Waste Monitor, a joint project of…
