Tag Archives: Magazine

Refuting Government Oppression Should Get Top Billing at Cannes

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As delegates from all edges of the globe unify to commemorate the advertisement market’s boldest and also brightest innovative operate at Cannes Lions, a dark cloud impends huge over the everyday information. Internationally, headings creep throughout tickers describing dangers to civil liberties, incorporation, freedom as well as human life itself. In Europe, Russia’s harsh battle on Ukraine has …

Exactly how can you maintain speed with a speeding up advertising community? Around the world, headings creep throughout tickers outlining dangers to civil legal rights, addition, freedom and also human life itself.

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Adweek’s Creative 100: The Most Innovative and Inspiring Individuals of 2022

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There is never one singular entity to thank for stellar creativity. From burgeoning agency talent to industry thought leaders, prolific writers to onscreen icons, the art that sustains us is a community-wide accomplishment deserving of emphatic praise. Now in its eighth year, Adweek’s Creative 100 continues its celebration of today’s must-know creative professionals. These are…

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Infographic: If Your Pride Marketing Plan Is a Rainbow Flag, Think Again

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Every June, the globe obtains a bit much more vibrant. If transforming your brand name’s logo design right into a rainbow flag is your Pride Month method, head back to the attracting board. More youthful individuals specifically more than the rainbow, according to social paying attention understandings from AI-powered information system Influential. Throughout Facebook, Instagram, Twitter, YouTube, TikTok, blog sites …

Every June, the globe obtains a little bit a lot more vibrant.

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James Patterson, Now a Memoirist, Reflects on the Lessons of His Time in Advertising

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With more than 150 publications to his name, James Patterson is among minority authors in background whose name has actually gone beyond being a writer as well as has actually come to be a multimedia realm. After marketing greater than 400 million duplicates of his thrillers, young people titles, comics as well as cooperations with celebs consisting of Dolly Parton as well as Bill Clinton, …

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Why Buyers Are Thrilled to Be Back in Person for Upfront Week

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Upfront week has always been about pomp and circumstance. Each year in mid-May, advertisers would make their pilgrimages from Madison Avenue to various stages in Manhattan, where TV networks would show off their shiniest new toys ahead of negotiations for the upcoming TV season. But then the pandemic hit in 2020, forcing media companies to…

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Infographic: Our Food Choices Have Changed 2 Years Into the Pandemic

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Two years after the biggest health crisis in a century began, more people are taking the mantra of “You are what you eat” to heart. In an exclusive survey for Adweek, market research firm YouGov got a glimpse into the food habits of more than 19,000 people across 18 countries. In addition to taking a…

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Adweek’s 2022 Creator Visionary Awards: See All the Winners

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Social media is more than just an avenue for chatting with friends. It’s a way to connect with and shape the world around us with original content that resonates. Meet Adweek’s second annual Creator Visionary Awards honorees–innovators and influencers who have unlocked the limitless potential of the digital space. This year’s winners, selected by a…

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What Does the Future Hold for America’s Alt-Weeklies?

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Two years after the pandemic shuttered a wave of alternative-weekly publishers across the country, the industry has emerged from the near-death experience leaner, wiser and, in some cases, radically transformed. In a bid to survive the overnight disappearance of their advertising business, many alt-weeklies experimented with a variety of new business tactics, including launching membership…

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Cadbury Creme Eggs: The Gooey Easter Treat Laid by a Bunny

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For better or worse, American foods have a tendency to find their way to the far corners of the earth, which is why steak-flavored Doritos are popular in Europe and South Koreans give tins of Spam as gifts. But if there’s a notable exception to the tradition of America exporting all of its treats, it’s…

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The World’s Titanic-Sized Electronic Waste Problem Is Only Getting Bigger

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In 2019, the global economy generated 53.6 million metric tons of electronic waste. That’s the equivalent of about 2,272 Titanic-sized ocean liners, or one Titanic’s worth of e-waste produced every four hours. Of the year’s total e-waste, less than one-fifth (17.4%) was safely recycled, according to the 2020 Global E-Waste Monitor, a joint project of…

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