“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alice K. Sylvester, Partner at Sequent Partners. Marketing is too complex today to be decoded by the naked eye. Machine learning and statistical models have evolved to provide an extremely… Continue reading »

The post 3 Questions Marketers Need To Ask About Marketing Mix And Attribution Modeling appeared first on AdExchanger.