Samsung is teaming with pop star Charli XCX for its latest foray into the metaverse with a new Roblox game and concert experience. The activation tasks players with building and performing on their own custom stages with mini-games and messages from the singer interspersed throughout. It combines Samsung’s longstanding efforts to position its devices as…
Signal loss – and dealing with it – was a big theme during Meta’s first quarter earnings call on Wednesday. Mark Zuckerberg referred to signal loss due to Apple’s privacy changes as a “meaningful headwind.” Even so, Meta’s stock surged in after-hours trading – up nearly 18% from market close – on better-than-expected daily user growth and… Continue reading »
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Continue reading →As part of its ongoing bid to get more boys and girls playing soccer, UEFA is meeting them where they’re spending the most time: inside the Roblox metaverse. With less than 100 days to go until the Women’s Euro 2022, the sporting body has invested in its own game on Roblox, the huge Lego-style hub…
Meta began testing two new ways for creators to monetize their presence in Horizon Worlds. The company explained in a blog post Monday, “The metaverse–by nature of its not being limited by physical space–will bring a new level of creativity and open up new opportunities for the next generation of creators and businesses to pursue…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Royal Rumble Of Ratings The TV analytics company EDO, co-founded by Edward Norton, raised $80 million at a $200 million valuation. The actor’s involvement stemmed from Norton’s experience with streaming production, since there are no obvious benchmarks like box office or DVD… Continue reading »
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