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Dealing With Netflix’s Subscriber Loss Is More Complex Than Just Turning On Ads

Make Money With Adsense Posted on May 5, 2022 by T. B. SmithMay 5, 2022

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant.  The debate following Netflix’s recently released Q1 results illustrates the need for a less binary perspective on advertising vs. subscription models. While it was Netflix… Continue reading »

The post Dealing With Netflix’s Subscriber Loss Is More Complex Than Just Turning On Ads appeared first on AdExchanger.

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Posted in make money with adsense | Tagged Alessandro De Zanche, Netflix ads, netflix subscriber loss, On TV and Video

Comic: Netflix Headquarters

Make Money With Adsense Posted on April 29, 2022 by T. B. SmithApril 29, 2022

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

The post Comic: Netflix Headquarters appeared first on AdExchanger.

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Posted in make money with adsense | Tagged Comic Strip, Netflix ads

With Subs On The Downswing, Netflix’s Flirtation With AVOD Is Only Logical

Make Money With Adsense Posted on April 22, 2022 by Brad SelersApril 22, 2022

Pigs have flown and minds are blown. Netflix is considering ads. “Think of us as quite open to offering even lower prices with advertising as a consumer choice,” Netflix CEO Reed Hastings said during the company’s Q1 earnings call on Tuesday. Wait, what? Netflix has long looked down its nose at advertising as a form… Continue reading »

The post With Subs On The Downswing, Netflix’s Flirtation With AVOD Is Only Logical appeared first on AdExchanger.

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Posted in make money with adsense | Tagged Digital TV and Video, featured, john hamilton, Netflix ads, Netflix AVOD, netflix subscriber loss, pubmatic, rajeev goel, Reed Hastings, tvdatanow
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