Tag Archives: Netflix ads

Dealing With Netflix’s Subscriber Loss Is More Complex Than Just Turning On Ads

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“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant.  The debate following Netflix’s recently released Q1 results illustrates the need for a less binary perspective on advertising vs. subscription models. While it was Netflix… Continue reading »

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With Subs On The Downswing, Netflix’s Flirtation With AVOD Is Only Logical

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Pigs have flown and minds are blown. Netflix is considering ads. “Think of us as quite open to offering even lower prices with advertising as a consumer choice,” Netflix CEO Reed Hastings said during the company’s Q1 earnings call on Tuesday. Wait, what? Netflix has long looked down its nose at advertising as a form… Continue reading »

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