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Why Amazon Fire Television Is Leaning Into Live Content

Make Money With Adsense Posted on June 30, 2022 by T. B. SmithJune 30, 2022

A meeting withMatt HillHead, Fire Device Monetization”On Television & & Video” is a column checking out chances as well as difficulties in innovative television and also video clip. Ad-supported video clip as needed is expanding, however that does not suggest customers aren’t still eating real-time direct web content. Online television composed 21% of the billions of hrs individuals invested viewing material on a… Continue analysis »

» The article Why Amazon Fire Television Is Leaning Into Live Content showed up initially on AdExchanger.

That’s what we’re attempting to fix for, and also why we determined to put real-time web content front as well as facility on Fire Television individual interfaces. Fox was relaying for direct target markets, while Prime Video brought the linked Television experience. There’s additionally an effect with Fire Television’s information experience. The information application on Fire Television has both an online as well as a regional element, so we’ve seen a large rise in need.: Fire Television Sponsored Live Content Row.

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Posted in make money with adsense | Tagged Amazon Fire TV, Amazon Fire TV live content, Amazon Fire TV sports and news, Amazon live content monetization, Amazon Prime Thursday Night Football, Fire TV Sponsored Live Content Row, live linear content monetization, Matt Hill, On TV and Video

The Case For Measuring Television Ads And Programming Separately

Make Money With Adsense Posted on June 6, 2022 by T. B. SmithJune 6, 2022

“On television & & Video” is a column checking out chances and also obstacles in innovative television as well as video clip. Today’s column is by Vijoy Gopalakrishnan, primary study police officer at iSpot. Historically, the innovation made use of to supply television shows and also marketing to visitors has actually progressed much faster than the capacity to determine it. Currently, as CTV and also streaming blow up,… Continue analysis »

» The blog post The Case For Measuring Television Ads And Programming Separately showed up initially on AdExchanger.

Today, brand names have much more advanced ways to gauge the performance of Television advertising and marketing than straightforward GRP guesstimates that triangulate exactly how several individuals may have seen an advertisement on linear. Streaming settings are decoupling advertisements from shows, indicating advertisements no much longer take a trip with the exact same program as they when did. When advertisements are gauged separately from programs, advertisements can be marketed versus numerous target markets at range. Smart Television automated web content acknowledgment (ACR)

The second 2nd hair ad DNA to verify validate and as well as place ad advertisement direct exposures from automatic automated material AcknowledgmentACR) dataInformation Below is an evaluation of the target market of a current sporting activities program contrasted versus the reach accomplished by advertisement hulls in genuine time.

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Posted in make money with adsense | Tagged ad verification, automatic content recognition, cross channel ad measurement, ISpot.tv, On TV and Video, return on content spend, TV measurement currency, Vijoy Gopalakrishnan

Neglect the Rule of 7: It’s Time to Reduce Advertisement Repetition

Make Money With Adsense Posted on May 31, 2022 by Brad SelersMay 31, 2022

“On television & & Video” is a column discovering possibilities and also difficulties in innovative television as well as video clip. Today’s column is by Valerie Bischak, basic supervisor as well as head of development at Amobee. The majority of marketers have actually become aware of “The Rule of 7.” For a marketing message to stick to customers, they should hear it a minimum of 7… Continue analysis »

» The message Forget the Rule of 7: It’s Time to Reduce Advertisement Repetition showed up initially on AdExchanger.

Exactly how lots of times did you see the exact same advertisement? As well as just how lots of times have you seen the exact same advertisement throughout various other systems and also on various other tools? Advertisements are the lifeline of numerous Television systems and also streaming solutions. Target markets are pestered with duplicated advertisements 4 or 5 times in the exact same resting. When information silos are merged throughout all streams, it comes to be feasible to handle the regularity as well as optimize the reach of advertisements.

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Posted in make money with adsense | Tagged ad repetition, ads rule of 7, Amobee, frequency capping, Frequency Management, On TV and Video, overfrequency, Valerie Bischak

Political Campaigns Win With CTV – But Keep These 3 Things In Mind For The Midterms

Make Money With Adsense Posted on May 26, 2022 by Brad SelersMay 26, 2022

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Yahoo Chief Business Officer Iván Markman.  As the 2022 midterm elections approach, political advertising is set to have another boom year. Spending is expected to hit $8.92 billion – just shy of the $8.96 billion… Continue reading »

The post Political Campaigns Win With CTV – But Keep These 3 Things In Mind For The Midterms appeared first on AdExchanger.

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Posted in make money with adsense | Tagged CTV incremental reach, incremental ad spend, incremental reach political ads, ivan markman, On TV and Video, political ad spend CTV, political advertising CTV, political incremental ad spend, yahoo

The Death Of Linear TV Is Being Greatly Exaggerated

Make Money With Adsense Posted on May 23, 2022 by Brad SelersMay 23, 2022

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Michele Madaris, media director at Boathouse.  TV is not dead, nor is it dying. It is in an evolutionary state. Gone are the days of the family gathering in the living room, huddled around… Continue reading »

The post The Death Of Linear TV Is Being Greatly Exaggerated appeared first on AdExchanger.

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Posted in make money with adsense | Tagged Boathouse, cross-platform measurement, cross-platform media buying, linear CTV, linear TV and CTV buying, Michele Madaris, On TV and Video, TV measurement currency

Linear Is Still The King Of Pharma, But For How Long?

Make Money With Adsense Posted on May 12, 2022 by T. B. SmithMay 12, 2022

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Marcella Milliet Sciorra, CMO of DeepIntent.  Linear TV has long dominated the marketing mix for pharmaceutical brands and their agencies. In 2021, these groups spent an estimated $3.9 billion on national broadcast and cable ads,… Continue reading »

The post Linear Is Still The King Of Pharma, But For How Long? appeared first on AdExchanger.

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Posted in make money with adsense | Tagged DeepIntent, Marcella Milliet Sciorra, On TV and Video, pharma advertising, pharma CTV, pharma tv advertising, programmatic pharma

Dealing With Netflix’s Subscriber Loss Is More Complex Than Just Turning On Ads

Make Money With Adsense Posted on May 5, 2022 by T. B. SmithMay 5, 2022

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant.  The debate following Netflix’s recently released Q1 results illustrates the need for a less binary perspective on advertising vs. subscription models. While it was Netflix… Continue reading »

The post Dealing With Netflix’s Subscriber Loss Is More Complex Than Just Turning On Ads appeared first on AdExchanger.

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Posted in make money with adsense | Tagged Alessandro De Zanche, Netflix ads, netflix subscriber loss, On TV and Video

Trusted Media Brands: ‘CTV Was Built On The Same Soil That Digital Was Built On’

Make Money With Adsense Posted on May 2, 2022 by T. B. SmithMay 2, 2022

“On TV & Video“ is a column exploring opportunities and challenges in advanced TV and video. Mike Richter, VP of global revenue operations for CTV and digital at Trusted Media Brands, will be speaking at Programmatic I/O, taking place in Las Vegas from May 23–25. You don’t want to miss it. Click here to register.… Continue reading »

The post Trusted Media Brands: ‘CTV Was Built On The Same Soil That Digital Was Built On’ appeared first on AdExchanger.

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Posted in make money with adsense | Tagged FAST channel, Mike Richter, On TV and Video, streaming, Trusted Media Brands, user-generated content
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