From Reactive to Holistic: Exploring the Various Levels of Personalization

This is the not likely tale of an Israeli social casino site video game application and also its collaboration with the Myrtle Beach Pelicans, a Minor League Baseball group in South Carolina. Offline collaborations may feel like a not likely...
On Thursday, CTV performance advertising company tvScientific announced a $20 million Series A led by Norwest Venture Partners, bringing the company’s total funding to $21.5 million. The company's goal is to automate its two self-proclaimed specialties: measurement optimization and campaign...
Connected TV has been a buzzword for years, but its categorization distinct from other over-the-top (OTT) media was only made official last summer. In August, the Media Rating Council (MRC) revised its official definitions to draw the line between CTV...