Tag: Programmatic

CANNES, France-- A union of market titans, consisting of WPP, Delta Airlines, the 4A's, Kellogg and also Mindshare, have actually signed up with pressures with IBM to battle predisposition …

You visit a website and, as usual, it prompts you to either accept or decline cookies. But this time it's different: You decline the cookies. And that could make …

With more people choosing to opt out of excessive data tracking, targeting audiences across platforms like Facebook has become more tricky for brands like Fabletics and Rhianna's Savage x …