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podcast advertising has come a long way but is it delivering what marketers need

Podcast Advertising Has Come A Long Way, But Is It Delivering What Marketers Need?

Make Money With Adsense Posted on May 24, 2022 by T. B. SmithMay 24, 2022

The IAB’s Podcast Upfronts in May touted advancements in dynamic ad insertion, measurement and attribution and brand safety and suitability, as well as the rise of podcast networks. The three-day event felt like a victory lap celebrating the continued growth of the podcast ad market. But ad agencies say the technology powering podcast-based marketing is… Continue reading »

The post Podcast Advertising Has Come A Long Way, But Is It Delivering What Marketers Need? appeared first on AdExchanger.

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Posted in make money with adsense | Tagged amazon, Andrea Kwiatek, Art19, audio, Chris Yarusso, Goodway Group, Horizon Media, IAB, IAB Podcast Upfronts, iHeartMedia, Magellan, Maria Tullin, Megaphone, Podscribe, publicis, Spotify, Triton Digital, Wondery
criteos q1 testing into cookieless knuckling down on commerce

Criteo’s Q1: Testing Into Cookieless, Knuckling Down On Commerce

Make Money With Adsense Posted on May 7, 2022 by Brad SelersMay 7, 2022

Criteo is preparing for the end of third-party cookies. That’s what you do. But third-party cookies aren’t dead yet. “Our ability to attract and retain customers for our clients does not have to rely on third-party operating system signals,” Criteo CEO Megan Clarken told investors earlier this week during the company’s first-quarter earnings call. “However,”… Continue reading »

The post Criteo’s Q1: Testing Into Cookieless, Knuckling Down On Commerce appeared first on AdExchanger.

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Posted in make money with adsense | Tagged Agencies, Brian Gleason, Commerce Media, Cookieless Future, Criteo Retail Media, Megan Clarken, Online Advertising, Profitero, publicis, testing, third-party cookies, Todd Parsons
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