Tag Archives: Publishing

Exactly How The Washington Post Topped 6 Million Instagram Followers

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The Washington Post as soon as made headings with its very early fostering of TikTok, yet its Instagram technique– a system whose development will eventually bring about driving customers– might quickly swipe the limelight. The authorities Washington Post Instagram account simply exceeded 6 million fans– and also it acquired 1.2 countless those fans in the last 12 months, according to Travis …

Exactly How The Washington Post Topped 6 Million Instagram Followers

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The Athletic’s Newest Podcast Digs Into Former Notable Quarterback Andrew Luck

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This

week The New York Times-owned sporting activities website The Athletic launched a six-part podcast collection, discovering the brief NFL job of among the organization’s most noteworthy quarterbacks, Andrew Luck. As one of the largest”suppose” in NFL background, the collection examines why among one of the most phenomenal football potential customers relinquished the video game …

The Athletic’s Newest Podcast Digs Into Former Notable Quarterback Andrew Luck

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Food52 Lays Off 15% of Its Staff in a Second Round of Cuts

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The food as well as residence products author Food52 given up 21 staff members Thursday night, a number that stands for concerning 15% of its overall personnel, the author validated to Adweek. The cuts largely impacted the content group, which has actually been thinned to a head count of 15. The staying content team, in addition to component of its innovative …

Food52 Lays Off 15% of Its Staff in a Second Round of Cuts

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Vox Media Relaunches and Expands Group Nine’s Performance Marketing Solution

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Vox Media announced Wednesday the launch of VM Connect, a rebranded and expanded version of the performance-marketing solution G9 Direct, which Vox Media inherited from Group Nine Media after it acquired the digital media company in February. As G9 Direct, the platform enabled brands to purchase direct-response ads on the Facebook, Instagram, Snapchat, YouTube and…

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Outside Inc. Lays Off 15% of Staff as It Transitions to Digital

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Outside Inc. told staff on Friday that it would be laying off around 15% of its 580-person workforce–between 85 to 90 people–as the bundled publisher continues its transition to a primarily digital company, the Denver Business Journal reported Friday. The media company, which is composed of 36 individual publishers including Backpacker, Ski and Climbing, will…

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How Vogue’s Met Gala Coverage Generated 100,000 Newsletter Sign-Ups

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The fashion and style title Vogue broke site records for traffic, newsletter sign-ups and video views with its coverage of the annual Met Gala earlier this month, offering media companies a blueprint for translating cultural moments into recurring readerships. Rather than focus solely on maximizing traffic, the publisher employed a variety of strategies to capture…

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The Economist’s Podcasts Have Fetched Over a Billion Downloads Since Launch

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In 2019, U.K. subscription publisher The Economist released its daily news podcast, The Intelligence, three years after its first pursuit into audio. The goal of that audio push has been to drive ad revenue and–ultimately–subscribers. Today, the podcast has fetched 400 million downloads since its start–and an average of 350,000 listeners tune in to each…

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WMX Unveils New Audience Storefront, Teases CTV Product at Its NewFront

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The music-centric media company WMX, the editorial arm of Warner Music Group first launched in November, unveiled plans for its expansion into the world of connected television at its NewFront presentation Thursday night. The company, which houses titles including Uproxx, HipHopDX and Song Kick, kicked off its inaugural NewFronts presentation with the debut of WMX…

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What Does the Future Hold for America’s Alt-Weeklies?

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Two years after the pandemic shuttered a wave of alternative-weekly publishers across the country, the industry has emerged from the near-death experience leaner, wiser and, in some cases, radically transformed. In a bid to survive the overnight disappearance of their advertising business, many alt-weeklies experimented with a variety of new business tactics, including launching membership…

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Snapchat Adds Dynamic Stories for Discover Premium Content Platform

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Snap Inc. unveiled a new format for its Discover premium content platform, Dynamic Stories. Dynamic Stories taps Snap publisher partners’ RSS feeds and automatically creates Stories from the content they are creating on the web, updating in real-time, which gives Snapchatters access to news content as it breaks. Snap said the new feature gives publishers…

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