Outside Inc. told staff on Friday that it would be laying off around 15% of its 580-person workforce–between 85 to 90 people–as the bundled publisher continues its transition to a primarily digital company, the Denver Business Journal reported Friday. The media company, which is composed of 36 individual publishers including Backpacker, Ski and Climbing, will…
The fashion and style title Vogue broke site records for traffic, newsletter sign-ups and video views with its coverage of the annual Met Gala earlier this month, offering media companies a blueprint for translating cultural moments into recurring readerships. Rather than focus solely on maximizing traffic, the publisher employed a variety of strategies to capture…
In 2019, U.K. subscription publisher The Economist released its daily news podcast, The Intelligence, three years after its first pursuit into audio. The goal of that audio push has been to drive ad revenue and–ultimately–subscribers. Today, the podcast has fetched 400 million downloads since its start–and an average of 350,000 listeners tune in to each…
The music-centric media company WMX, the editorial arm of Warner Music Group first launched in November, unveiled plans for its expansion into the world of connected television at its NewFront presentation Thursday night. The company, which houses titles including Uproxx, HipHopDX and Song Kick, kicked off its inaugural NewFronts presentation with the debut of WMX…
Two years after the pandemic shuttered a wave of alternative-weekly publishers across the country, the industry has emerged from the near-death experience leaner, wiser and, in some cases, radically transformed. In a bid to survive the overnight disappearance of their advertising business, many alt-weeklies experimented with a variety of new business tactics, including launching membership…
Snap Inc. unveiled a new format for its Discover premium content platform, Dynamic Stories. Dynamic Stories taps Snap publisher partners’ RSS feeds and automatically creates Stories from the content they are creating on the web, updating in real-time, which gives Snapchatters access to news content as it breaks. Snap said the new feature gives publishers…
