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When TV Manufacturers Do Ads: State Of The CTV Advertising And OEM Union

When TV Manufacturers Do Ads: State Of The CTV Advertising And OEM Union

Make Money With Adsense Posted on April 11, 2022 by T. B. SmithApril 11, 2022

It makes perfect sense for TV manufacturers to break into advertising. But what about content and software-first companies considering the legacy biz? There are pros and cons to the move, but it all comes down to a profitable plan because “a better go-to-market strategy will crush better technology every time,” said GroupM’s global president of business intelligence Brian Wieser.

The post When TV Manufacturers Do Ads: State Of The CTV Advertising And OEM Union appeared first on AdExchanger.

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Posted in Uncategorized | Tagged brian wieser, CTV Advertising, Digital TV and Video, Digital TV and Video, featured, featured, groupm, Jim Spaeth, LG Ads Solutions, LG TVs, Raghu Kodige, Sequent Partners, Sequent Partners, smart TVs, TV manufacturers, TV OEMs
3 Questions Marketers Need To Ask About Marketing Mix And Attribution Modeling

3 Questions Marketers Need To Ask About Marketing Mix And Attribution Modeling

Make Money With Adsense Posted on April 8, 2022 by Brad SelersApril 8, 2022

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alice K. Sylvester, Partner at Sequent Partners. Marketing is too complex today to be decoded by the naked eye. Machine learning and statistical models have evolved to provide an extremely… Continue reading »

The post 3 Questions Marketers Need To Ask About Marketing Mix And Attribution Modeling appeared first on AdExchanger.

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Posted in Uncategorized | Tagged Alice K. Sylvester, attribution modeling, Data-Driven Thinking, Data-Driven Thinking, Marketing Mix Modeling, Sequent Partners, Sequent Partners
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