A knee injury may have sidelined the NBA’s Ja Morant from the playoffs, but the Memphis Grizzlies point guard will continue to be front and center in a new campaign for Beats by Dre. The music video-style spot, featuring an original song from Lil Baby written especially for Morant, originally dropped on TV last weekend….
Earlier this year, Adidas caused a stir with a series of ads which used bare breasts and nipples to promote its new sports bra range comprising 43 different styles and 72 sizes. The “Support Is Everything” push was first unveiled as a billboard at Adidas’ Germany headquarters as a photo gallery featuring dozens of breasts–from…
The Kentucky Derby is the most prized jewel in horse racing’s Triple Crown. Apart from the thoroughbreds and jockeys, brands are the other stars attempting to capture the eyes of the well-heeled, floppy hatted, julep-soaked masses descending on Churchill Downs in Louisville this weekend. Targeting a younger audience, Churchill Downs enters its first full-capacity Derby…
The National Football League stepped up to the podium to detail the mixed reality and social media initiatives that are in place for the 2022 NFL Draft, which kicks off in Las Vegas Thursday night. The league teamed up with metaverse artist Gabe Gault, son of former longtime speedy wide receiver Willie Gault, on an…
As part of its ongoing bid to get more boys and girls playing soccer, UEFA is meeting them where they’re spending the most time: inside the Roblox metaverse. With less than 100 days to go until the Women’s Euro 2022, the sporting body has invested in its own game on Roblox, the huge Lego-style hub…
With the 2021-22 NBA regular season coming to an end and teams getting ready for the playoffs, there’s an overlooked story that needs to get told: A story about a team and a city that has been somewhat neglected for the last decade. A story about the Detroit Pistons. The Pistons aren’t making the playoffs…
The National Hockey League reached a multiyear partnership with Clutch, a vertically integrated online car retailer for pre-owned vehicles in Canada. Under terms of the pact, Clutch becomes the league’s official online pre-owned car retailer in Canada, and it will have the opportunity to benefit from exclusive marketing rights and designations that will tie its…
WrestleMania returns for its 38th installment in all its maximum-impact, high-volume, melodramatic, sweat-drenched, spandex-clad glory. For fans, advertisers and performers, pro wrestling’s largest annual spectacle is akin to the Super Bowl, Coachella and TV upfronts all wrapped into one giant showcase. For World Wrestling Entertainment, the business entity behind it all, WrestleMania doesn’t just set…
