Tag Archives: The Sell Sider

Mobile Game Advertisers Created The Playbook– And Now Consoles Can Follow

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Jeff SueGM, Americas”The Sell Sider” is a column created by the sell side of the electronic media area. Today’s column is composed by Jeff Sue, GM Americas at Mintegral. Current information that Microsoft as well as Sony are both bringing advertisements to their free-to-play (F2P) video games has actually left the market humming. It appeared inescapable. It’s no… Continue analysis »

» The blog post Mobile Game Advertisers Created The Playbook– And Now Consoles Can Follow showed up initially on AdExchanger.

To grow, subscription-based pc gaming companies require various other methods of money making. F2P presented advertisements, which video game designers were at first versus. Console video game programmers will certainly require to determine advertisement combinations that are similarly useful to gameplay. The most noticeable advertisement style for numerous console video games would certainly be in-game brand name advertisements in the kind of signboards or in-stadium advertisements, like in FIFA and also Madden. Current information that Microsoft as well as Sony are both bringing advertisements to their free-to-play (F2P) video games has actually left the market humming.

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Factory President On Its Journey From B2B Publisher To Data And Tech Provider

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A meeting withKumaran RamanathanPresident”The Sell Sider” is a column created by the sell side of the electronic media area. Factory, previously referred to as IDG Communications, wishes to drop its old identification and also construct a brand-new credibility not as an electronic author yet as a company of information and also advertising and marketing technology, according to Foundry President Kumaran… Continue analysis »

» The blog post Foundry President On Its Journey From B2B Publisher To Data And Tech Provider showed up initially on AdExchanger.

Shop, previously recognized as IDG Communications, desires to lose its old identification as well as develop a brand-new track record not as an electronic author yet as a company of information and also advertising and marketing technology, according to Foundry President Kumaran Ramanathan. Currently, advertising and marketing is simply 10% of Foundry’s profits.– are constructing interior advertisement technology heaps to take benefit of their first-party information. Talking of purchases, Foundry has actually gotten 4 advertising technology firms given that 2020: KickFire, Triblio, LeadSift and also Selling Simplified. Andre Yee to be Foundry’s very first principal item policeman, supervising our 4 item line teams: B2B, B2C, information and also occasions software application.

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Will OpenPath Create Another Walled Garden?

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“The Sell Sider”is a column composed by the sell side of the electronic media area.

Today’s column is created by Joseph Lospalluto, United States nation supervisor, ShowHeroes Group. Hereafter unique very first search for clients, the tale will certainly be released completely on AdExchanger.com tomorrow. Occasionally, as a market, we do not constantly see

the value … Continueanalysis » Thearticle Will OpenPath Create Another Walled Garden? showed up initially on AdExchanger.

The dish is rather basic. It is additionally a suggestion that authors require to take actions to enhance their very own placements in the community. Authors need to proceed to companion with numerous need gamers throughout essential locations, consisting of mobile, video clip, CTV as well as others. Second, authors require to acknowledge the worth of their first-party information as well as develop their very own information castles. Due to the fact that we live in the permission economic climate, authors require to utilize their semantic as well as contextual signals to generate income from consented and also nonconsented target markets alike.

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The Future of Ad Tech Is About Consent, Not Cookies

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“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Joe Root, CEO and co-founder, Permutive.  Google’s new “reject all” cookies button will soon impact the entire ad tech ecosystem. Ad tech is about to lose visibility for 50% of Europe – and that will… Continue reading »

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Podcast Ads Are Lackluster, But That’s Finally Changing

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“The Sell Sider” is a column created by the sell side of the electronic media area. Today’s column is composed by Paul Kelly, CRO of A Million Ads. Over fifty percent of all Americans have actually paid attention to a podcast. The financial backing and also innovation areas are making note, channeling huge amounts of cash right into the room … Continue analysis » The blog post Podcast Ads Are Lackluster, But »

That’s Finally Changing showed up initially on AdExchanger.

As an advertising and marketing lorry, podcasts have yet to reach their complete possibility due to a minimal range of marketing styles as well as a reasonably tiny quantity of supply. If the market for podcast advertising and marketing were even more durable, workshops as well as developers alike would certainly be much less dependent on memberships as well as various other supplementary earnings versions, such as goods and also live occasions. Commonly provided by RSS, podcasts disclose less metrics than various other electronic marketing layouts for identifying just how numerous individuals eventually pay attention to a program (as well as when they pay attention)., permits material developers to place interactive, dialog-based voice advertisements right into their podcasts. Sounder’s modern technology immediately records podcasts and also, utilizing its very own device finding out modern technology, can determine prospective brand name safety and security problems within the material.

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Media Buyers Should Demand More from Programmatic ‘Premium’

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“The Sell Sider” is a column created by the sell side of the electronic media neighborhood. Today’s column is composed by Steve Pelletier, SVP, tactical collaborations and also company advancement at FatTail. Most likely to any type of SSP or DSP internet site and also you’re most likely to see a reference of programmatic “costs.” Usually, this describes stock that comes… Continue analysis »

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As it stands, programmatic costs does not mirror the worth of the solution or the value-add of the intermediary. And also, also when advertisement technology business provide accessibility to elite authors’ supply, they do not always provide the finest of that stock. For programmatic costs to reach its possibility, it would certainly have to consist of straight offers, such as programmatic assured, favored as well as exclusive public auctions– not simply open-market purchases. There are additionally social obstacles protecting against advertisement technology as well as media customers from understanding the complete possibility of programmatic costs. Publishers might be reluctant to reveal items, supply, as well as prices for high-value bargains in a semi-public discussion forum.

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Programmatic Needs More Transparent Pricing

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“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Andrew Casale, president and CEO of Index Exchange. The programmatic market continues to boom as marketers shift more of their budgets to digital channels. eMarketer predicts 91% of US display ad spending will be… Continue reading »

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Why Machine-Generated Emails Are Ad Tech’s Next Nightmare

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“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Keith Petri, CEO and founder of lockr. After this exclusive first look for subscribers, the story will be published in full on AdExchanger.com tomorrow. If you don’t have the email address of the person… Continue reading »

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If Publishers Want To Stay Competitive, They Need To Prepare For The Cookieless Future Today

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“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Todd Tran, chief strategy officer, Teads.  In preparation for the cookieless future, publishers have made strong improvements to their business models. Some are focusing on higher-quality content, while others are collecting first-party data from… Continue reading »

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BDG Is Using Its Strength With Millennial And Gen Z Audiences To Get Into The Parenting Vertical

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“The Sell Sider” is a column written by the sell side of the digital media community.  After this exclusive first look for subscribers, the story by AdExchanger’s Anthony Vargas will be published in full on AdExchanger.com tomorrow. News flash for those who need it: Millennials are well into their 30s, and the oldest members of Gen Z… Continue reading »

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