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the big story its a party first and third

The Big Story: It’s A Party (First And Third)

Make Money With Adsense Posted on June 3, 2022 by Brad SelersJune 3, 2022

Google submitted its very first report card to the UK’s antitrust regulatory authority today on its strategies to change third-party cookies in Chrome with APIs from the Privacy Sandbox. The record makes it clear just how much job still requires to be done prior to third-party cookies can be eliminated, a choice the CMA need to accept. “They’re… Continue analysis »

» The blog post The Big Story: It’s A Party (First And Third) showed up initially on AdExchanger.

The record makes it clear just how much job still requires to be done prior to third-party cookies can be gotten rid of, a choice the CMA need to accept. What Google has actually done hasn’t calmed its critics, either. A hold-up implies authors as well as marketers will certainly proceed to skip to the condition cookie quo. Google obtains debt for attempting to make privacy-related adjustments while proceeding to be the only significant internet browser that still sustains third-party cookies.

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Posted in make money with adsense | Tagged big story, CMA, Competition and Markets Authority, first-party data, Google CMA, Podcast, removing third-party cookies, The Big Story Podcast, third-party cookies
adexplainer defining and refining the meaning of cookieless

AdExplainer: Defining (And Refining) The Meaning Of Cookieless

Make Money With Adsense Posted on May 25, 2022 by T. B. SmithMay 25, 2022

The word “cookieless” crops up in virtually every conversation about the future of online identity. But what exactly do people mean when they say “cookieless”? Although the definition seems simple enough – the absence of cookies – it lacks the nuance to encompass the true complexity of signal loss. It’s also a misnomer. Defining terms… Continue reading »

The post AdExplainer: Defining (And Refining) The Meaning Of Cookieless appeared first on AdExchanger.

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Posted in make money with adsense | Tagged addressability, AdExplainer, Chip Malt, Chrome, cookieless, digitas, First-Party Cookies, ID5, Liane Nadeau, Made In, Mathieu Roche, online identity, third-party cookies
3 steps for developing in house ids that are actually usable

3 Steps For Developing In-House IDs That Are Actually Usable

Make Money With Adsense Posted on May 13, 2022 by Brad SelersMay 13, 2022

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nancy Marzouk, CEO of MediaWallah. Marzouk will be speaking at Programmatic I/O, taking place in Las Vegas from May 23-25. You don’t want to miss it. Click here to register.… Continue reading »

The post 3 Steps For Developing In-House IDs That Are Actually Usable appeared first on AdExchanger.

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Posted in make money with adsense | Tagged Data-Driven Thinking, first-party data, identifiers, MediaWallah, nancy marzouk, third-party cookies
criteos q1 testing into cookieless knuckling down on commerce

Criteo’s Q1: Testing Into Cookieless, Knuckling Down On Commerce

Make Money With Adsense Posted on May 7, 2022 by Brad SelersMay 7, 2022

Criteo is preparing for the end of third-party cookies. That’s what you do. But third-party cookies aren’t dead yet. “Our ability to attract and retain customers for our clients does not have to rely on third-party operating system signals,” Criteo CEO Megan Clarken told investors earlier this week during the company’s first-quarter earnings call. “However,”… Continue reading »

The post Criteo’s Q1: Testing Into Cookieless, Knuckling Down On Commerce appeared first on AdExchanger.

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Posted in make money with adsense | Tagged Agencies, Brian Gleason, Commerce Media, Cookieless Future, Criteo Retail Media, Megan Clarken, Online Advertising, Profitero, publicis, testing, third-party cookies, Todd Parsons
comic spring cleaning

Comic: Spring Cleaning

Make Money With Adsense Posted on May 6, 2022 by T. B. SmithMay 6, 2022

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

The post Comic: Spring Cleaning appeared first on AdExchanger.

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Posted in make money with adsense | Tagged Comic Strip, first-party data, rocket fuel, Second-party data, third-party cookies
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