Tag: TikTok brand lift

El Pollo Loco began as a small restaurant chain in the 1970s, first in Mexico and later in Southern California. The brand only started leaning into digital ad channels in 2019, and today, it spends half its media budget on...

Aflac released its first-ever project on TikTok, referred to as #DuckVibes, to involve more youthful customers with what it thinks about a mid-funnel-focused approach. The brand-new project, which will certainly run throughout the summertime, makes use of memorable songs, visuals...