Another large firm has actually gone across the in advance goal. TelevisaUnivision has actually finished its ahead of time arrangements, a resource aware of the issue informed Adweek. The business protected double-digit quantity development for the very best in...
Paramount is signing up with The CW throughout the ahead of time goal. The business is "practically done"with in advance arrangements, simply in advance of Cannes Lions following week, coming to be the 2nd in advance week...
If the NewFronts is where buyers flirt with newer media channels and streaming services, the upfronts, which wrapped up this week, is where things start to get serious, as legacy broadcasters showcase their new content in the hopes that advertisers...
The first in-person upfront week since 2019 has finally wrapped. But before you shift your focus to negotiations, let's take another look back at the week's most memorable moments, which included everything from salsa dancing (Univision ad sales chief Donna...
When it comes to Paramount's attempt to pull off a live version of 60 Minutes at its 2022 upfront, it was the thought that counts. Knowing marketers had already had a long week ahead of Paramount's Wednesday afternoon presentation at...
Upfront week has always been about pomp and circumstance. Each year in mid-May, advertisers would make their pilgrimages from Madison Avenue to various stages in Manhattan, where TV networks would show off their shiniest new toys ahead of negotiations for...
Nielsen didn’t have a contingency plan for being unable to service its panel during the pandemic. In some ways, that’s understandable. Most companies weren’t ready for COVID-19. The problem was how Nielsen acted after its undercounting came to light, says...
As the industry continues to try and solve the increasingly complicated measurement problem, YouTube and Nielsen have partnered to add co-viewing metrics to account for multiple viewers watching YouTube TV on connected TV. "We really feel a responsibility to bring...
Less than a year after Discovery and WarnerMedia announced their plans to merge, Warner Bros. Discovery has officially arrived. The companies crossed the finish line Friday afternoon and completed their $43 billion merger, combining the media assets of WarnerMedia and...
Warner Bros. Discovery has an ad sales chief: Jon Steinlauf has been named chief U.S. advertising sales officer for the combined company following the imminent WarnerMedia-Discovery merger. Steinlauf, who currently holds that same title for Discovery, received the top job...
