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with subs on the downswing netflixs flirtation with avod is only logical

With Subs On The Downswing, Netflix’s Flirtation With AVOD Is Only Logical

Make Money With Adsense Posted on April 22, 2022 by Brad SelersApril 22, 2022

Pigs have flown and minds are blown. Netflix is considering ads. “Think of us as quite open to offering even lower prices with advertising as a consumer choice,” Netflix CEO Reed Hastings said during the company’s Q1 earnings call on Tuesday. Wait, what? Netflix has long looked down its nose at advertising as a form… Continue reading »

The post With Subs On The Downswing, Netflix’s Flirtation With AVOD Is Only Logical appeared first on AdExchanger.

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Posted in make money with adsense | Tagged Digital TV and Video, featured, john hamilton, Netflix ads, Netflix AVOD, netflix subscriber loss, pubmatic, rajeev goel, Reed Hastings, tvdatanow
adexplainer ctv or ott whats the difference

AdExplainer: CTV Or OTT: What’s The Difference?

Make Money With Adsense Posted on April 11, 2022 by T. B. SmithApril 11, 2022

Connected TV has been a buzzword for years, but its categorization distinct from other over-the-top (OTT) media was only made official last summer. In August, the Media Rating Council (MRC) revised its official definitions to draw the line between CTV and OTT based on critical differences in measurement, viewability and attribution.

The post AdExplainer: CTV Or OTT: What’s The Difference? appeared first on AdExchanger.

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Posted in Uncategorized | Tagged ad viewability, AdExplainer, connected TV, connected TV, CTV, CTV attribution, john hamilton, Media Rating Council, MRC, OTT, performance marketing, Ron Pinelli, Steven Golus, TV currency, TV measurement, TV viewability, tvdatanow
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