Why Elon Musk Got Cold Feet About That Twitter Deal
After using to purchase Twitter for$44 billion previously this year, globe's wealthiest male Elon Musk no more wishes to seal the deal as well as is utilizing the concern of robots on...
Tag: Voice
Victoria’s Secret Misses the Mark by Pursuing Inclusivity as a Tactic, Not a Culture
During a week of anxiety for many women in the United States, Victoria's Secret launched its latest campaign devoid of angels, glamour and wings. Instead, it featured us, mere mortals, with a promise of advocacy and commitment for us "real"...
What Adventure Will You Choose: New or Nostalgic?
Thus much in 2022, electronic photos, electronic rooms as well as using information for individualized advertising and marketing as well as experiences are plentiful. Online marketers are browsing ideal techniques in online...
We’ve Traded Access for Power. Should We Do It Again?
The initial assurance of the web was it would certainly aid take apart nationwide limits , equalize the community square and also deal global accessibility to info. Elon Musk's Twitter requisition brings his vision of a"complimentary speech paradise"right into...
5 Ways Brands Can Reduce Their Carbon Footprint
From forest fires to floods, climate change continues to accelerate. Consumers' need for environmental commitments from businesses is essential now more than ever. A 2019 survey by Hotwire states that 47% of global internet users have ditched products and services...
How to Become a Well-Oiled Data Machine in the Complex Cookieless World
If data is the new oil, then first-party data is a crypto farm sitting atop an oil field. Like all valuable commodities, though, first-party data is not evenly distributed. There are the "haves," like publishers requiring authentication, onboarding data entities...
Advertisers Have the Data. What Comes Next?
It's no secret that brands have been using first-, second- and third-party data to deliver more personalized advertising experiences for customers. And for the most part, surveys show customers appreciate it. But all those customized Amazon pop-ups and Netflix entertainment...
The Detroit Pistons Didn’t Make the Playoffs But They’re Winning Off the Court
With the 2021-22 NBA regular season coming to an end and teams getting ready for the playoffs, there's an overlooked story that needs to get told: A story about a team and a city that has been somewhat neglected for...
Brands’ Silence Hurts Agencies. PR Is a Win for Both
The PR person for a beloved brand once pulled me aside and scolded me for a tweet I'd posted on an agency account about our work for them. The issue was the word "created." "You didn't create this," she said,...
What the Latest Season of Bridgerton Can Teach Us About Representation
The long-awaited return of the Shondaland hit period drama series has finally returned, and it did not disappoint. And when it comes to South Asian representation, Bridgerton must be celebrated for getting it right. Growing up, I loved devouring many...