More than a year after its founding, dating app Lox Club had all the ingredients of a successful startup brand: good public relations via articles in titles like The New York Times and Vogue, celebrity investors and events in Miami, New York and LA. What was missing was a paid social strategy to capitalize on…
Do you use words like “debonair” and “gar?on,” while picturing yourself on a private jet and considering, maybe someday, going to a museum? You so fancy! For a campaign that’s heavy on parody and even heavier on a fake French accent, legacy cannabis edibles brand Cheeba Chews launches its new line of P?te De Fruit…
Google announced the latest updates to its shopping ad products at Google Marketing Live on Tuesday, with changes on the backend to how advertisers use its tech and on the consumer side. These changes are becoming more necessary as the mobile Google Search feed evolves from primarily text-based responses to more visual elements on the… Continue reading »
The post Google Unveils New Shopping Ad Formats And Packs More Demand Into Performance Max appeared first on AdExchanger.
Continue reading →YouTube Shorts took up a long portion of Google Marketing Live Tuesday. The Google-owned video site’s short video option is now averaging more than 30 billion views per day, and Google vice president and general manager of ads Jerry Dischler revealed during the event that ads in YouTube Shorts will gradually roll out to all…
Launched during Mental Health Awareness Month, the OOH campaign will span into June’s PTSD Awareness Month.
Continue reading →TikTok is exploring another way for creators on its platform to monetize their efforts with its rollout of Live Subscription, a monthly subscription option for creators who go live. Live Subscription is debuting with a group of invited creators this month, with plans to take it global over the coming months. TikTok called Live Subscription…
The digital media company BDG has hired Jon Wilde, formerly the global digital director at GQ, to usher its Culture and Innovation portfolio into a stylish new era, one defined by a closer hewing to the world of celebrity and a budding slate of signature events. The C&I portfolio, which houses the titles Mic, Gawker,…
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Michele Madaris, media director at Boathouse. TV is not dead, nor is it dying. It is in an evolutionary state. Gone are the days of the family gathering in the living room, huddled around… Continue reading »
The post The Death Of Linear TV Is Being Greatly Exaggerated appeared first on AdExchanger.
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