How to Make MONEY Online WITHOUT YouTube AdSense
– It's creating something small
that you could create fast, market fast and get sales going quicker and even generate customers quicker, that then you could then
bolt on the next step. You gotta just press record. – I'm a graphic design
and marketer by trade. And so I figured why
not do design for life with John Feldhaus and that's my name. So can I get my name out there? I have feldhaus.net and then
I'm just gonna kinda build a brand from there. I have, for my first video, I kinda wanna do marketing and design and I wanted to put some courses together. So but I was kinda thinking
based on your feedback from girl with video, is have
a couple of video series. And then lump them together. And then I can actually do
like a course more detailed with that, and then that would
be kinda like design wise.
Because I think that's
gonna be the quicker route. So I kinda wanted to see what
your thought process was. Do I go higher value or do I
go quicker to get executed? Because I know I can knock
those design videos out really quick versus a marketing because marketing is
so all over the place. So that's kinda my
general question to you. – Yeah I love it John and thanks so much for being a part of a growth video live and yeah, what I would say,
not just to encourage you, but everybody watching is,
we have a phrase in our brand that you heard. What's the shortest path to revenue? And part of something to think
about what the shortest path is if you were to want
to build a whole car, you could sell a car for a
lot of money potentially. But you'd have to build a whole car. Alternatively, if you just sold
some Armor All dash cleaner. You might be able to get that product to market a lot faster. Cause you're not actually building a car.
You're just building one little piece. Comes with a microfiber
cloth, spray the Armor All on. Come on any car fanatics like me, you would do the you'd have
the leather and the Armor All. You'd have the tire cleaner
if you detail your own car. All these different car products. So like what's a smaller product that you could get to market faster. And when it comes to online courses, we think about that as a mini
offer, a.k.a a tiny offer, a.k.a a baby offer.
And it's one thing if you were to say, I have created The Photoshop
Academy, it is 400 hours long. By the time you get to the end of it, you'll be able to 3D render. It's not even really Photoshop. But you'll be able to
literally do everything or like the beginner's jumpstart to achieving this result with
say something like Photoshop. And it could be anything. And you start thinking about
a couple of things you wanna get dialed in, is exactly like
who is your target audience? The way to stand out in this thing, is not to just create potentially
a general online course, but to really create it for
a specific group of people.
Like helping teachers learn Photoshop because teachers now need to
do their own graphic design for all the virtual e-learning. That's actually finding
like a niche within a niche. It's finding a niche
and you're a marketer. So you know what I'm talking about. So it's something like that. It's creating something small
that you could create fast, market fast and get sales going quicker and even generate customers quicker that then you could then
bolt on the next step.
You could essentially use your Armor All car cleaning product
business to maybe even fund how hard it would be to
create a manufacturing plant, to build real cars. So it's even a cool way that
the new economy has created for us, as online entrepreneurs. To actually bootstrap and stack and fund multiple different projects. Does that make sense? You
create a smaller offer, you get some stuff going, maybe eventually you get some help, or you buy yourself some time or you buy yourself some leverage.
So you can actually create something that's at a higher level. And you also have a built in client base and potentially the ability
to get some passive income and passive customers being generated. Because it's gonna be
easier to sell a product for $7 or $27 or $47. And then eventually you say, hey by the way, my new things out. My a thousand dollar full on Academy. My five day workshop where
you come and we sit down. Like whatever you wanna do next. You sort of are like building out the customer journey as you go. These are hard worn one
lessons that I learned. The first course I ever
created was an Academy. And it stressed me the heck out, man. It was like, it was super long. I was overwhelmed. My head was like spaghetti,
trying to like think about, and then and things went good.
But just learning from what I learned, creating Video Ranking
Academy, which is amazing. And it's now gone through
multiple iterations. We just recently
overhauled the whole thing. Looking back, I would have
created a tiny offer first. That was also if you will
lower ticket, more affordable. And they talk about in
business in general, that it's something like
a thousand times easier to sell something else
to an existing customer than it is to even create a customer. And in marketing, cost per
conversion, cost per customer can be astronomical. That becomes kind of the barrier to entry. It's like once you are a customer, I've been buying all this running clothes, workout clothes lately, as
I was going through 75 hard. And I'm noticing how much retargeting these brands are doing. Like as soon as I hit their
website or I make a purchase, dude they're hitting me everywhere. They're in my Instagram feed Facebook. And I'm like, wow.
The reason these products
cost what they cost is cause they are built into
their whole sales process, the marketing margin to probably spend to sell me these designer,
running shorts for like $70. They'd probably spend
a $35 to try to get me to become a customer at first. And they're doing it
because they're berating. Anyways, you get kinda the idea. – Right.
– So as we land the plane, that's kinda is what I would
think cause I would think. How do you start with the
shortest path to revenue and then give yourself some
leverage and some cash. Cash is king, cash flow is king. Cash is oxygen to your business. And then you're reinvesting
that cash to scale up, build the next thing, get your
YouTube channel growing more. Does that make sense? – Are you curious about the programs and services here at Think? Wanna chat with a real person to help you on your next steps? Well, we've got you covered.
Jump on the phone for a quick
15 minute discovery call, with a Think Media certified coach. To help you with your next steps. Just go to talkwiththink.com
to schedule your free call. (upbeat music).
