Google Adsense vs. Google Ads

Google AdSense and Google Ads are two different programs offered by Google that have different functions and uses:

1. Google Ads (formerly known as Google AdWords): This is largely based on keywords and allows businesses to create ads that will show up on Google’s search results page. These ads can also appear on other websites in the Google Display Network. Businesses pay for these ads based on a system of bidding for keywords, so when those key terms are entered into the search engine, their ad could possibly show up. This service is mainly used by advertisers looking to promote their products or services.

2. Google AdSense: This is a program for website owners who want to display ads from the Google Network on their websites or blogs and earn revenue based themselves. When visitors to your site click on these ads, you get paid a certain amount of money, based on factors like the ad’s content and how much advertisers are paying per click at that time. This service is typically used by publishers looking to monetize their website content.

To sum it up, Google Ads is for businesses who want to advertise and get their product out there, while AdSense allows content creators/publishers to earn money from their audience by showing relevant advertisements.